World Wide Shop

In the beginning Belgian people were kind of sceptical when it came to online shopping. We looked around to others and wanted to be sure that it was really secure. But once you have the trust of a Belgian, he'll be very loyal to you.

Maybe that's why the online shops are booming in Belgium. Nowadays, they're popping up in the virtual shopping streets of the World Wide Web.  Certainly online design- and objects shops are booming. What's special about them? Most of them are curated, so you don't have a bunch of B-design or C-design but a thought-through selection. So sit back and relax, avoid the busy shopping streets these days and buy your Christmas gifts online.

I/OBJECT - (I/O) - is a brand new ONLINE CONCEPT STORE. The initiators hunt for design goodies all over the world, travel to big cities but also seek out the craftsman who designs objects with love in the true meaning of the word. They also have a shopazine or I/BLOG featuring posts about designers, objects, food & culture, architecture, photography and other things that inspires them. What's also special about I/OBJECT? They have a music blog curated by Pukkelpop music programmer Eppo Jansen, who keeps you tuned to his soundwaves with the newest musical trends in I/EPPOLOGIZE, the I/O music blog. But the online concept store is just the beginning. As from next year I/OBJECT will become tangible thanks to the I/OBJECT bar and bed & breakfast in the hip city of Ghent (in Lonely Planet's top 10 cities of cities of 2011).

ther online flagship store for all things creative, high-end goodies or simply dope and original objects. WOO tries to differ with a selective choice of cutting edge objects in the world of accessories, art, design, gadgets, literature, music, cult-classics and fashion and they provide you with extra video and/or interview content about the product that caught your eye. The WOO blog updates you on everything that is new, fresh with both written and motion interviews from different cities in the world. Beautiful Ouni from a a polaroid story, about whom I Love Belgium aready featured a story, is one of the lovely ladies behind this online cave of Ali Baba.

The DesignObject shop works exclusive with when objects work design objects. This Belgian company produces and distributes exclusive objects designed by leading designers and architects. when objects work is the vision of the owner Beatrice de Lafontaine. From its first collection, launched at the Milan Furniture Fair in 2001, when objects work has developed its theme of decorative art as beautiful domestic equipment. The company is founded on the principle that domestic objects may be useful and beautiful. From the first collection launched in 2001, the Belgian based company has explored the theme of decorative art as superlative equipment in the fullest and most challenging ways possible, commissioning mostly architects from around the world to produce gracious solutions for tasks of everyday life. The I Love Belgium would loves the black bowl by John Pawson, please buy us one for Christmas (although the Vincent Van Duysen pottery is also exquisite).

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