Pure Whites

"White is a color, the perception which is evoked by light that stimulates all three types of color sensitive cone cells in the human eye in nearly equal amounts and with high brightness compared to the surroundings" generates Wikipedia. The I Love Belgium team freely adds: white is the color of many of our beloved designs. Be it our macbook or the simplicity of a white pillow. Therefore we picked some of our favourite Belgian designs that capture the idea of Pure Whites. ILOVEBELGIUM

Let's start with something that will, quite literally, brighten your day! The disk lamp by designer Jean-François D'or for TossB embraces fully the pure white concept. This pendant is form wise nothing more then a perfect circle with a tapered top and a small lip on the bottom. When you put in a bulb, the lamp appears to be a white floating disk attached to the bare bulb. Who wants more?

We continue our story with a range hood! Just to prove that the most practical object can fulfil the pure white demand. Architects Lhoas & Lhoas renovated a typical Brussels's house and decided to go custom for the kitchen hood. This common functional object becomes an abstract sculpture by using strong geometrical forms which strengthens the idea of pureness. By adding the unconventional colour of white they push the boundaries of this greasy kitchen appliance.

We end up in the garden with Shower by Danny Venlet for Viteo. You want a pure concept? What about an upside-down rain cloud! It even works quite simply: your body weight sets off shower jets arranged in a circle around the edge of the foot panel. The jets first gush up and meet in the middle over your head before falling gently down like rain. That's how! Add some white and you end up with a true pure white.

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