Flowers for Raf
Did you also wonder who did those beautiful flower installations for the Jil Sander FW12 show? They had something ethereal. Flowers in a box, like they would never fade away. It was a beautiful statement for the last collection Raf designed for Jil Sander. Raf got a standing ovation that lasted for minutes, it was an emotional moment that left nobody indifferent. But back to the flowers! The installations were done by Mark Colle who runs the flower shop Baltimore in Antwerp (he told us that he will be opening a new shop at the end of March in the Orgelstraat 6 in Antwerp).
Mark has been working for several years for the showrooms of Belgian fashion labels such as Dries Van Noten. The Jil Sander installation was his first installation for an actual runway show.
Since his shop is situated in Belgium's fashion capital, the designers found their way very easily to his shop. In a WWD interview he revealed the floral taste of some of Belgium's most renown designers. Dries Van Noten is very specific in what he we wants: he likes old-fashion flowers, such as carnations. Ann Demeulemeester most of the time likes to buy white flowers, it also depends on what colour is featured in her collection. Raf Simons likes the weird stuff, the flowers that don’t look like flowers, like Celosia. Well, Raf didn't choose celosias for his Jil Sander farewell. It was floral poetry in a plexiglass box, reminiscent of his time at the fashion house.