Belgian, Belgium, Blog, raf simons, Sterling Ruby, Fashion, collaboration, Art, Willy Vanderperrre, campaign, video

FASHION = ART = FASHION

Remember our article about fashion and article a few months ago? Than you will also remember the collaboration between Raf Simons and American artist Sterling Ruby. Simons took the fashion-artist collaboration a step further and declared that “for one season, the brand ‘Raf Simons’ would not exist” .   Yesterday he launched a video campaign by Belgian photographer Willy Vanderperre (check it out at the bottom of this article) as well as a special website inthenameof.be, where you will be able to buy curated pieces from the AW14 Simons-Ruby collection. Just like certain art pieces are made in series, the items will be super limited, being only available for one week before being replaced by new pieces. The site will be shut down permanently in September. The primordial question will be if you are going to wear your acquisition or actually frame it. 

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