Escuyer

Attention men! This is what you've been waiting for, new fresh underwear basics, delivered to your house. You don't need to waste anymore time going out shopping just for new basics every time you've got a hole in your socks. Escuyer will do it for you. Choose what basic you need (T-shirt, socks or boxer brief), the colour you prefer (black, grey oor white) and your size, and then have it delivered at your door, just once or on a regular basis (every 3, 4 or 6 months) through a subscription. No more waking up and wearing those old, overstretched boxer briefs, T-shirts and socks. 


The name comes from the old French word écuyer, which was the knight's helper in the Middle Ages. Escuyer is here today to help men, providing them with basics and giving them more free time for other more important things to do. This Belgian brand was nominated by the Design Museum in London for "Designs of the Year 2014" in the category "Graphics" for their brand identity created by design studio Modern Practise. Their aim was to create a visual solution for the brand, based on the heraldic system. Escuyer explains that this typographic reinterpretation of heraldry is not only strongly linked to the brand's name, but also conveys the brand's world. For their first photoshoot, Escuyer collaborated with young photographer Augustin Delloye and renowned artist Isabelle de Borchgrave.

Escuyer describes their products as elegant, simple and perfect for daily use. The online subscription gives men the opportunity to win back some precious time that they should not need to waste and makes sure they dispose of clean and new underwear in their drawers by delivering every 3, 4 or 6 months. This precious free time can be used to read different very manly articles on their webpage. Because that's what modern knights do these days.

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