Cupcake craze

They’ve been there for ages but now they’re also all the rage in Belgium: cupcakes! Apparently the term "cupcake" was first mentioned in 1828 in Eliza Leslie's Receipts cookbook.  In previous centuries, before muffin tins were widely available, the cakes were often baked in individual pottery cups... hence the name!  The I Love Belgium team has a real sweet tooth  and gives you the best belgian addresses.

there were two different uses for the name "cup cake" or "cupcake". In previous centuries, before muffin tins were widely available, the cakes were often baked in individual pottery cups or molds and took their name from the cups they were baked in. This is the use of the name that has persisted, and the name of "cupcake" is now given to any small cake that is about the size of a teacup.

So now one of the most popular treats in the world has motivated some sweet  Belgian ladies to start baking. The I Love Belgium team has a real sweet tooth  and gives you the best addresses.

Julie’s House

The beautiful brunette Julie Stampaert is not only a feast for the eye but she’s a hell of a pâtissier too. She studied at Spermalie and Ter Groene Poorte in Bruges and started working at a pastry shop. When she bumped into a historical building for rent in the centre of Ghent, she saw her dream becoming reality: her own pastry shop. She opened Julie’s House (the name that was written on a doll house she got for her 6th birthday from her dad) that is packed ever since. Her cupcakes, muffins and pies are fingerlicking good and you have to be lucky to find a spot at her salon, it’s always packed! She’s also serving afternoon tea and brunch. If you’re in Ghent, don’t miss it! Or at least take something to go.

I LOVE BELGIUM

julie's house, cupcake, Ghent, students, hipsterI LOVE BELGIUM

julie's house, cupcake, Ghent, students, hipsterI LOVE BELGIUM

julie's house, cupcake, Ghent, students, hipsterI LOVE BELGIUM 

Merrily’s

Merrily’s is a new kid on the block in Brussels. Ophélie D’Ippolito opened Merrily’s December 2009 (I Love Belgium wondered why she didn’t call it ‘Ophélie’s’, it’s such a beautiful name). Her heaven of delight is in the hip commune of St. Gilles near the parvis. In her eclectic (pink, pop, fifties, manga, post-renaissance) interior you are welcomed with a big smile and loads of energy (a dance behind the counter will turn the biggest pessimist in a good mood). Her cup cakes and pies are made with pure love and you taste the good ol’ lovin’. We especially applaud her creativity, we’ve seen cakes and pies here that we didn’ find somewhere else. Her homemade lemonade is also a big hit. She serves it with M&M’s or other sweets. No need to say you’ll be high on sugar when you leave Merrily’s…

I LOVE BELGIUM

I LOVE BELGIUM

I LOVE BELGIUM

Merrily's, cupcake, Brussels, atelier sucré, hipsterI LOVE BELGIUM

Merrily's, cupcake, Brussels, atelier sucré, hipsterI LOVE BELGIUM

Merrily's, cupcake, Brussels, atelier sucré, hipsterI LOVE BELGIUM

Lilicup

Lilicup is another sweetiepie in Brussels, this time in the Châtelain neighbourhood, very popular with Brussels expats. They opened in November 2009. Before that they already sold their sweet pleasures through the internet. Their shop (which is not that cute as Merrily’s, we must admit) is always packed. Their cupcake and pies taste wonderful but they’re less a lust for the eye than Merrily’s designs. The fact that Merrily’s Ophélie studied at the Académie des Beaux Arts de Liège, is maybe one of the reasons?

I LOVE BELGIUM

lilicup, cupcake, Brussels, chatelain, hipsterI LOVE BELGIUM

lilicup, cupcake, Brussels, chatelain, hipsterI LOVE BELGIUM

lilicup, cupcake, Brussels, chatelain, hipsterI LOVE BELGIUM

lilicup, cupcake, Brussels, chatelain, hipster

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