Be Snobe

Today the I love Belgium team is introducing you to a talented dynamic duo who have started their own clothing brand, Snobe. Although their kick-ass names might suggest they have a career in crime fighting, these two Belgian creatives, Designer Paris Malungu and Brand Developer Melissa Defense seem to have set out on a mission of equal importance: creating clothing as authentic as you are.  


Inspired by the wise words of Coco Chanel, "some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity," Belgian born Malungu has been designing clothes since the age of ten. Now, 20 years later, he has brought this philosophy, that clothes are not necessarily about the name tagged on them but the feelings they inspire while you wear them, to Snobe. All of their products are one of a kind with a distinctive street style, tailor-made for each customer.   

Although their workshop is based in Brussels, you can custom order clothing, accessories and even shoes on their e-shop. The site was created to act as a virtual home for Snobe creations as well as the work of select other young entrepreneurs. Recently, the Snobe team partnered with artist Denis Meyers to create a beautiful leather jacket complementing Meyers’ new exhibition ‘Remember Souvenir.’  Because their shop is online, it isn't subject to opening and closing hours, meaning it's never too late to place an order because as they state on the website, "fashion doesn't wait."

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